December 1


Expert advice: 7 crucial guidelines to follow when purchasing towels

7 essential rules for buying towels according to an industry insider

When it comes to selecting the perfect towels for your bathroom, there are a few essential rules that you must follow to ensure you find the best quality. As an industry insider, I’ve had the opportunity to work with various types of towels from all over the world.

One of the first rules to remember is that Turkish towels are a must-have. These towels are known for their high-quality and luxurious feel. They are made from combed fiber, which means they are softer and more durable than other types of towels.

Another important rule is to look for towels that have been washed and dried under special conditions. This ensures that the towels will hold up well over time and won’t lose their softness or color. Additionally, it’s always better to go for towels that have been combed and are of a higher GSM (grams per square meter) count, as this indicates a denser and more absorbent towel.

When buying towels, it’s also important to consider the size and weight of the towel. Guest towels, for instance, should be smaller and lighter, while bath towels can be larger and more plush. In addition, pay attention to the type of fiber used in the towels. Cotton towels, especially those made from long-staple fibers, tend to be the best option as they are soft, absorbent, and durable.

Sustainability is another factor to consider when buying towels. Look for towels that are made from organic or sustainable materials, as these minimize the environmental impact. There are also brands, like Christy, that offer eco-friendly options without compromising on quality or luxury.

Lastly, don’t forget to consider your personal style and the overall look of your bathroom. Towels can add a special touch to the room and make it feel more inviting and cozy. Whether you prefer classic white towels or colorful and patterned ones, always choose towels that reflect your style and personality.

By following these essential rules, you’ll be able to find the perfect towels that not only look beautiful in your bathroom but also feel soft and luxurious against your skin. Make sure to keep an eye out for the expert tips and advice from industry insiders, as they can provide valuable insights into finding the best towels that will last much longer and keep you feeling pampered every time you step out of the shower.

Where to buy the best towels

When it comes to buying the best towels, there are a few key factors to consider. The type of towel you choose can greatly affect how it feels and performs, so it’s important to know where to look for top-quality options. Whether you’re in need of washcloths, bath sheets, or hair towels, we’ve got you covered with some expert recommendations.



If you’re in the market for luxury towels, Nordstrom is a great place to start. They offer a wide selection of high-end towels in a variety of styles and colors. One of their standout options is the combed cotton towel, which is made with long fibers that have been combed to remove any impurities. This results in a towel that is incredibly soft and durable. Plus, Nordstrom often has special sets and deals that make it even more affordable to upgrade your towel collection.



Christy is another brand that is known for its high-quality towels. They offer a range of options, from Turkish cotton to combed cotton, so you can find the perfect towel to suit your needs. One of their standout options is the Supreme Hygro towel, which is made with a unique fiber that not only feels incredibly soft but also becomes even softer and more absorbent with each wash. This means that your towels will only get better with time and use.


If you’re looking for a more budget-friendly option, Target is a great place to shop for towels. They offer a wide range of towels in different styles and colors, so you’re sure to find something that suits your taste. While their towels may not be quite as luxurious as some of the higher-end options, they are still high-quality and will last a long time with proper care.


When it comes to convenience and selection, it’s hard to beat Amazon. They have a huge variety of towels to choose from, ranging from budget-friendly options to high-end luxury towels. Plus, you can easily read reviews from other customers to help you make an informed decision. Just be sure to check out the product descriptions and customer reviews before making a purchase to ensure you’re getting a towel that will meet your needs.

No matter where you decide to buy your towels, make sure to follow the care instructions to keep them looking and feeling their best. This usually means washing them separately from other laundry, using a gentle detergent, and avoiding the use of fabric softeners or dryer sheets. By taking good care of your towels, you can ensure that they will last longer and continue to feel soft and absorbent.

In conclusion, finding the best towels for your needs doesn’t have to be a challenge. By considering factors such as fiber type, style, and price, you can find towels that are not only functional but also enhance the look and feel of your bathroom. Whether you choose to shop at Nordstrom, Christy, Target, or Amazon, you’re sure to find towels that will make you feel like you’re staying in a luxurious hotel every time you step out of the shower.

7 rules for buying towels

When it comes to buying towels, there are several important rules to keep in mind. Whether you’re looking for a luxurious and stylish towel or a practical and sustainable option, these rules will help you make the best choice.

1. Consider sustainability

In today’s world, sustainability is becoming increasingly important. When buying towels, look for options made from sustainable materials, such as organic cotton or bamboo. These towels are not only better for the environment, but they also tend to last longer and hold up well over time.

2. Choose the right fiber

2. Choose the right fiber

The type of fiber used in a towel can greatly impact its performance and feel. Cotton is the most common and widely used fiber for towels, but there are different types of cotton to consider. Combed cotton is softer and more durable, while Egyptian or Pima cotton towels are known for their luxurious feel.

3. Look for high-quality construction

A well-constructed towel will have tightly woven fibers that prevent fraying and ensure durability. Look for double-stitched hems and reinforced edges to ensure that your towels will hold up well, even with frequent use and washing.

4. Consider the towel weight

4. Consider the towel weight

Towel weight refers to the thickness and absorbency of the towel. Lighter, thinner towels are good for travel or gym bags, while heavier, thicker towels are great for everyday use. Consider the intended use of the towel and choose the weight accordingly.

5. Be mindful of size

Towels come in various sizes, so it’s important to choose the right size for your needs. Standard bath towels offer plenty of coverage, while smaller hand towels or washcloths are great for facial or hand use. If you prefer a larger towel to wrap yourself in, consider buying bath sheets.

6. Take care of your hair

6. Take care of your hair

If you have longer or thicker hair, consider choosing towels made specifically for drying hair. These towels are usually made from microfiber and are designed to absorb excess moisture without causing damage or frizz. They can also help reduce drying time, which is a bonus.

7. Stick to your budget

Buying towels can be a significant investment, especially if you’re looking for high-quality options. Set a budget before you start shopping and stick to it. There are plenty of affordable towel sets that offer good quality and will meet your needs.

By following these 7 rules, you’ll be well on your way to finding the perfect towels that are not only beautiful and luxurious but also practical and sustainable. Happy towel shopping!

1. 100% Cotton is Best

When it comes to towels, nothing beats the luxury and comfort of 100% cotton. Cotton is a natural fiber that is soft, absorbent, and durable. It comes in different grades, with long-staple cotton being the most desirable for towels.

Long-staple cotton, also known as extra-long staple (ELS) cotton, has longer and stronger fibers compared to short-staple cotton. This results in towels that are more durable and have a luxurious feel to them. Long-staple cotton towels will also last longer and retain their shape and color wash after wash.

One type of long-staple cotton that is highly regarded is Turkish cotton. Turkish cotton towels are made from a special type of cotton grown in Turkey. The fibers of this cotton are longer and more densely woven, which makes the towels more absorbent and plush.

When buying towels, always look for those made from 100% cotton, especially long-staple or Turkish cotton. These towels will not only feel better on your skin, but they will also hold up better over time.

2 Egyptian Turkish and Supima cotton are the gold standard

If you’re looking for top-quality towels, you’re likely to come across towels made from Egyptian, Turkish, or Supima cotton. These cotton types are considered the gold standard in the industry due to their exceptional quality and luxurious feel.

Egyptian cotton is well-known for its extra-long fibers, which make the towels incredibly soft, absorbent, and durable. The fibers are combed and twisted to create a strong and smooth thread, resulting in towels that last longer and keep their shape even after many washes.

Turkish cotton also has long fibers, making it highly absorbent. The towels made from Turkish cotton are known for their excellent moisture-wicking properties, making them perfect for drying off after a bath or shower. Additionally, they have a plush feel and a luxurious look, making them a popular choice for high-end hotels and spas.

Supima cotton is a special type of cotton grown exclusively in the United States. It is known for its extraordinary softness and durability. Supima cotton towels are made from extra-long staple fibers, which are stronger and finer than regular cotton fibers. This means that the towels made from Supima cotton are more resistant to pilling, fading, and fraying, making them last longer even with regular use.

When buying towels, it’s important to look for these cotton types as they offer superior quality and performance. While they may be pricier compared to other types of cotton, investing in towels made from Egyptian, Turkish, or Supima cotton will ensure that you’re getting the best value for your money.

So whether you’re shopping at Nordstrom or any other retail store, keep an eye out for towels made from these cotton varieties. They may cost a little more, but they are worth it in terms of their longevity and the luxurious feel they provide.

3 Pay close attention to the GSM

When buying towels, one important factor to consider is the GSM, which stands for grams per square meter. GSM is a measure of the towel’s density or thickness. The higher the GSM, the denser and heavier the towel will be.

Higher GSM towels are generally more absorbent and of better quality. They can also feel more luxurious and provide a more spa-like experience. However, they also tend to take longer to dry, so if you’re someone who prefers towels that dry quickly, you might want to opt for a lower GSM.

Turkish towels, also called peshtemals, are known for their high GSM and are considered some of the most luxurious towels available. They have a GSM of around 600 to 900, which means they are thick, soft, and absorbent. Turkish towels are perfect for those who want a plush and indulgent towel.

On the other hand, if you’re buying towels for your gym bag or for travelling, a lower GSM towel might be more suitable. Towels with a lower GSM, around 300 to 400, are lighter and take up less space, making them easier to carry around. They may not be as thick or plush as higher GSM towels, but they will still do the job.

Another factor to consider when it comes to GSM is the type of fiber used. Towels made from combed cotton or Egyptian cotton tend to have a higher GSM and offer better absorbency. These fibers are known for their softness and durability, making them a popular choice for high-quality towels.

In conclusion, the GSM of a towel is an important factor to consider when buying. Higher GSM towels are more luxurious and absorbent but take longer to dry. Lower GSM towels are lighter and more portable but may not provide the same level of plushness. Consider your personal preferences and usage conditions to determine the right GSM for you.

4 Zero- or low-twist cotton towels will need special care

If you’re looking for a towel that feels extra luxurious and soft, then zero- or low-twist cotton towels might be the perfect choice for you. These towels are made from a high-quality cotton fiber called staple cotton, which means they have a longer and stronger fiber. This allows the towels to feel incredibly soft and plush against your skin.

However, it’s important to note that zero- or low-twist cotton towels require a bit more care compared to regular towels. Here are some tips to keep in mind:

  1. Washing: Always follow the washing instructions on the care label. Zero- or low-twist cotton towels are often more delicate, so you may need to wash them with a gentle cycle or on a lower temperature. Avoid using harsh detergents or bleach, as they can damage the fibers and affect the softness of the towels.
  2. Drying: Instead of throwing your zero- or low-twist cotton towels in the dryer, consider air-drying them or using a low heat setting. This will help preserve their softness and prevent any potential shrinkage. Avoid over drying, as it can cause the towels to become stiff or lose their fluffiness.
  3. Separate from other laundry: Zero- or low-twist cotton towels have a tendency to produce lint during the first few washes. To prevent this lint from transferring onto your other clothes or linens, it’s best to wash them separately or with similar fabrics.

By following these care tips, you can ensure that your zero- or low-twist cotton towels stay in great condition and continue to provide you with a luxurious and soft experience every time you use them.

5 If you want luxury choose bath sheets over bath towels

If you really want to experience luxury in your daily routine, upgrading from regular bath towels to bath sheets is a must. Bath sheets are larger and more indulgent than regular towels, providing a spa-like experience every time you use them.

When it comes to luxury, size matters. Bath sheets are typically bigger than bath towels, measuring around 35 inches by 60 inches or even larger. This extra space allows for better coverage and comfort, providing a cozy and enveloping feeling when you wrap yourself in them.

In addition to their size, bath sheets are often made from higher quality cottons such as Turkish or Egyptian cotton, which are known for their luxurious feel and enhanced absorbency. These cottons are long, soft, and plush, making them perfect for drying off after a bath or shower.

One of the key benefits of bath sheets over bath towels is their versatility. Because of their larger size, bath sheets can also be used as beach towels, picnic blankets, or even as a makeshift tablecloth. Their luxurious feel and generous dimensions make them a multi-purpose staple in any home.

However, it’s important to note that bath sheets do require more space in your linen closet or towel rack. If you have a smaller bathroom or limited storage, bath towels may be a more practical choice. But if space is not an issue, investing in bath sheets will greatly enhance your bathing experience and make you feel like you’re at a spa every time you use them.

6 You’ll need two sets as a minimum

When it comes to buying towels, it’s important to have enough sets to meet your needs. Having just one set of towels can be inconvenient, especially when you need to wash your hair, dry off after a shower, or use a towel for other purposes. That’s why having two sets of towels is a minimum requirement for most people.

Having two sets of towels allows you to have one set in use while the other is being washed. This is particularly important if you have a busy household or if you like to have guests over. It ensures that you always have clean and fresh towels readily available.

In addition to practical reasons, having two sets of towels can also enhance the overall feel and style of your bathroom. By having two sets of towels in different colors or patterns, you can easily change the look of your bathroom without having to redecorate. It’s a simple and affordable way to update the room.

When buying two sets of towels, it’s important to consider the quality and type of towels you choose. Opt for towels made from high-quality materials, such as Turkish or Egyptian cottons. These types of towels are known for their softness, absorbency, and durability. They will feel luxurious against your skin and will last longer than cheaper options.

It’s also a good idea to have a mix of towel sizes. While bath towels are a must-have, having a few hand towels and washcloths can be useful for different purposes. Hand towels are great for drying your hands, while washcloths are perfect for cleansing your face or removing makeup.

So, when it comes to buying towels, don’t settle for just one set. Invest in two sets as a minimum to ensure you always have clean, soft, and stylish towels on hand. Your hair, body, and guests will thank you!

7 Guest towels are best for a powder room

When it comes to choosing towels for your powder room, guest towels are the best option. These towels are not only functional but also beautifully designed to make your bathroom look luxurious and welcoming.

Guest towels, also known as fingertip towels or vanity towels, are smaller in size compared to bath towels and are specifically designed for guest use. They are perfect for drying hands and face, and add an extra touch of style to your powder room.

One of the most important factors to consider when buying guest towels is the type of fiber used. Cotton is the most popular choice among buyers, as it is soft, absorbent, and easy to care for. Look for towels made of high-quality cottons like combed cotton or Turkish cotton, as they tend to be more luxurious and last longer.

Another key consideration is the towel’s sustainability. Nowadays, people are becoming more conscious about the environment and are looking for towels that are eco-friendly. Opt for towels that are made from organic or sustainably sourced fibers.

Guest towels from different countries can vary in terms of quality and style. Turkish towels, for example, are known for their superior absorbency and lightweight feel. They are also quick to dry, which is a must-have feature for guest towels as they are likely to be used frequently.

If you want to add a touch of luxury to your powder room, consider investing in guest towels from well-known brands like Christy or Lucy. These brands are known for their high-quality products and attention to detail.

It’s always a good idea to have a few extra guest towels on hand, especially if you frequently have guests over. This way, you’ll never run out of clean towels, and your guests will feel pampered and well taken care of.

To keep your guest towels looking their best, follow the care instructions provided by the manufacturer. Most guest towels can be machine washed, but be sure to avoid using bleach or fabric softeners, as they can damage the fibers and reduce absorbency.

In conclusion, when buying towels for your powder room, guest towels are a staple. They not only add a touch of luxury to your bathroom but also provide your guests with a comfortable and stylish drying experience. Consider the fiber type, sustainability, and brand reputation when making your purchase, and be sure to have extra towels on hand for your guests. With these rules in mind, you’ll be able to find the perfect guest towels that will last for years to come.


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