January 28


Top designers predict the hottest towel trends to watch out for in 2023

Designers pick their favorite towel trends for 2023

When it comes to home design, towels may not be the first thing that comes to mind. However, designers know that towels are an essential part of any bathroom and can make a huge impact on the overall look and feel of the space. In 2023, designers are particularly excited about the use of plants and nature-inspired patterns in towel design.

One trend that many designers are loving is the use of blue towels. Blue is a calming color that evokes a sense of tranquility and serenity, making it the perfect choice for a bathroom. Designers are using various shades of blue, from light and airy blues to deep and rich navy tones, to create a soothing and inviting atmosphere in bathrooms. Whether it’s through the use of textured blue towels or blue tiles in the bathroom, this trend is sure to leave a lasting impression.

Another trend that designers are embracing is the use of textured and aged towels. These towels have a worn and weathered look, giving them a sense of history and character. Designers believe that textured and aged towels can bring a unique and charming touch to any bathroom. Whether it’s a towel with a woven pattern or a towel with frayed edges, this trend adds a touch of nostalgia and warmth to the space.

Designers are also drawn to towels that feature nature-inspired patterns. With people becoming more and more conscious of the impact they have on the environment, there has been a growing interest in incorporating natural elements into interior design. Towels with patterns of leaves, flowers, and other botanical designs can bring the beauty of nature into the bathroom, creating a sense of tranquility and relaxation.

When it comes to towel trends for 2023, designers have a lot of advice to offer. Whether it’s about using blue towels for a calming atmosphere, incorporating textured and aged towels for a touch of nostalgia, or opting for towels with nature-inspired patterns to bring the outdoors in, designers agree that towels can play a significant role in transforming a bathroom into a tranquil and inviting space.

1 Textured towels for a spa-like sensation

When it comes to designing the interiors of a bathroom, people often focus on the tiles, the colors, and the fixtures. But one important element that can elevate the bathroom experience is the choice of towels.

Texture is a key factor, and textured towels are a trend that is gaining popularity. These towels have a pattern or design that adds depth and interest, making the bathing experience more enjoyable and luxurious.

One designer who is particularly fond of textured towels is Joanna. She loves how they can transform a simple bathroom into a spa-like oasis. “The texture of the towels creates a feeling of being in nature, surrounded by plants and gardens,” she says. “It’s like bringing a little piece of the outdoors into your home.”

Textured towels come in various styles and patterns. For example, some towels are made from woven fabric, while others have intricate embroidery or raised designs. Some have a waffle-like texture, while others have a pebbled surface.

One popular trend is using textured towels in shades of blue. This color has a calming effect and is often associated with water and relaxation. It can instantly create a serene atmosphere in the bathroom.

Another example of textured towels is aged or distressed towels. These towels have a vintage look, with faded colors and frayed edges. They give the bathroom a rustic charm and a sense of history.

Textured towels not only add visual interest but also enhance the tactile experience of drying off after a bath or shower. The texture provides a gentle exfoliating effect and makes the towels feel more plush and luxurious.

When it comes to choosing textured towels, there are a few things to keep in mind. First, consider the overall style of your bathroom. Choose a texture and pattern that complements the existing elements and decor.

Second, think about the impact you want to create. Textured towels can make a bold statement or blend seamlessly into the space, depending on the design and color scheme.

Lastly, don’t be afraid to experiment and have fun with textures. Mix and match different patterns and colors to create a unique and personalized look.

So, if you want to transform your bathroom into a spa-like sanctuary, consider investing in some textured towels. They will not only change the look of your bathroom but also leave you with a luxurious feeling every time you step out of the bath or shower.

2 Deep botanical greens

2 Deep botanical greens

One of the trends that designers are loving for 2023 is the use of deep botanical greens in towels. This trend brings a touch of nature into bathrooms, creating a fresh and vibrant atmosphere.

In the past, bathrooms were often overlooked when it came to design. They were considered a utilitarian space and not given as much attention as other rooms in the home. However, in recent years, there has been a shift in focus, with people realizing the potential of bathrooms as a place to relax and unwind.

One way to transform a bathroom is through the use of color and pattern. Deep botanical greens can make a big impact, particularly when paired with other natural elements such as aged woods or textured tiles. This trend is all about bringing the outdoors in, creating a feeling of being surrounded by nature while still enjoying the comforts of home.

Deep botanical greens can work well in both modern and traditional interiors. For example, in a modern bathroom, they can add a pop of color and create a sleek and sophisticated look. In a more traditional space, they can enhance the classic feel and add a touch of nostalgia.

When using deep botanical greens in towels, it’s important to consider the texture as well. Textured towels will not only add visual interest but also provide a luxurious and spa-like feel. By selecting towels with a lush texture, you can create a sense of indulgence and relaxation that will leave you feeling pampered after every bath or shower.

One piece of advice from designer Joanna is to mix and match different shades of green to create depth and dimension. For example, combining lighter and darker shades of green can mimic the look of a lush garden.

Deep botanical greens are a trend that is here to stay. They can transform any bathroom into a tranquil oasis and provide a connection to nature, which is particularly important in our fast-paced and technology-driven world. So whether you live in a bustling city or a quiet countryside, bring a touch of nature into your bathroom with deep botanical greens.

3 Aqua and mineral blues

When it comes to bath towels, aqua and mineral blues have been particularly popular in recent years. The calming and soothing shades of blue bring a touch of nature to the bathroom, creating a sense of tranquility and relaxation.

One of the reasons why aqua and mineral blues are so popular is their versatility. These colors can be used in both modern and traditional bathrooms, and they work well with a wide range of other colors and materials. Whether it’s a sleek and minimalist bathroom or a more rustic and aged space, aqua and mineral blues can easily fit in.

The use of aqua and mineral blue towels can have a huge impact on the overall design of a bathroom. These colors can instantly change the mood and atmosphere of the space, giving it a fresh and vibrant look. They can also create a sense of depth and texture, especially when paired with other textured elements such as tiles or patterned walls.

For example, Joanna, a designer with years of experience in home interiors, recommends using aqua and mineral blue towels in bathrooms with plants. “The combination of blue and green is very refreshing,” she says. “It brings the feel of a lush garden into the bathroom.” When the towels are placed near potted plants or hanging greenery, it creates a visual connection between the inside and outside, making the bathroom feel more connected to nature.

Another advantage of using aqua and mineral blue towels is that they can leave people feeling refreshed and energized. The cool tones of these colors evoke a sense of cleanliness, making the bathroom a more inviting and relaxing space. This is particularly important in countries with hot climates, where taking a shower or bath can be a way to escape the heat.

In conclusion, aqua and mineral blues are timeless towel trends that will continue to be popular in the coming years. Their versatility, calming effect, and ability to create a connection with nature make them a favorite among designers and homeowners alike. So if you’re looking to update your bathroom towels, consider incorporating aqua and mineral blues for a refreshing and rejuvenating touch.

4 Sustainable and organic towels

4 Sustainable and organic towels

When it comes to towel trends for 2023, sustainable and organic options are gaining popularity. Designers are choosing towels that are not only stylish but also eco-friendly. Here are four sustainable and organic towel trends to consider:

1. Nature-inspired designs

1. Nature-inspired designs

Many towel designers are using nature as inspiration for their patterns. For example, towels with tile patterns that mimic the look of aged blue tiles in Mediterranean countries are a popular choice. These towels bring a touch of nature into your home and add a unique and textured look to your bathroom.

2. Organic materials

Designers are increasingly opting for towels made from organic materials, such as organic cotton or bamboo. These materials are grown without the use of harmful chemicals and have a minimal impact on the environment. Towels made from organic materials not only feel soft and luxurious but also provide a sense of peace knowing that they were produced sustainably.

3. Earthy colors

Another trend in sustainable and organic towels is the use of earthy colors. Instead of bright, vibrant hues, designers are opting for muted tones inspired by nature. Think browns, greens, and other warm and neutral colors that create a soothing and calming atmosphere in your bathroom.

4. Textured fabrics

4. Textured fabrics

Towels with textured fabrics are also gaining popularity in sustainable and organic towel trends. These towels have a unique texture that adds depth and interest to your bathroom. They can be made from various materials, such as organic cotton or hemp, and have a luxurious feel that leaves people feeling pampered.

If you’re looking to update your bathroom with sustainable and organic towels, consider these trends. By choosing towels that are inspired by nature, made from organic materials, and have a unique texture, you can create a stylish and eco-friendly space that will stand the test of time.

Remember, it’s not just about following the latest trends, but also about making choices that have a positive impact on the environment and your home. So, next time you’re shopping for towels, think about the materials, colors, and patterns that align with your values and create a bathroom that feels like a natural sanctuary.

What towel styles are falling from favor

  • For many years, towels in bathrooms and other interior spaces have been all about nature-inspired designs.
  • These towels often featured plants, flowers, and gardens, without much change in pattern or texture.
  • However, in 2023, we are seeing a shift away from these nature-themed towels.
  • Instead, designers are opting for more modern and unique towel designs that add a fresh touch to any bathroom.

Aged Blues

One trend that seems to be falling out of favor is the use of aged blues in towel designs.

While these colors have been popular in many countries for years, they are starting to feel a bit dated.

Designers are now looking for bolder colors and more exciting patterns to make a statement in the bathroom.

Textured Tiles

Another towel style that is falling from favor is the use of textured tiles as a design element.

In the past, towels with a tile-like texture were seen as a great way to add some visual interest to the bath space.

However, this trend is now being replaced with towels that have a smooth and luxurious feel.

Designers are finding that these softer textures create a more relaxing and spa-like atmosphere in the bathroom.

Joanna’s advice

Joanna, a home interiors expert, suggests that people should be open to trying new towel styles.

She advises using towels with unique patterns and colors to add a pop of personality to the bathroom.

Joanna believes that leaving behind the old towel trends and embracing the new ones will have a huge impact on the overall look and feel of the space.

  • What towel styles are falling from favor: Aged blues and textured tiles;
  • Advice: Try new, unique towel styles to add personality to the bathroom;
  • Joanna’s perspective: Embracing new towel trends will have a huge impact on the overall look and feel of the space.


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