July 22


Why trailing florals are the beloved and timeless trend in wallpapers that everyone is buzzing about

Everybody's talking about trailing florals – here's why we love this timeless wallpaper trend

Trailing florals have long been a traditional choice for wallpaper, adding a touch of elegance and charm to any room. Whether you are looking to create a romantic vibe in your bedroom or bring a touch of nature into your living space, trailing florals are the way to go. With their dainty and colorful blossom, they can instantly transform any space into a wonderful garden.

London-based award-winning stylist Matthew Williamson is known for his passion for using florals in his designs. He believes that the beauty of trailing florals lies in their ability to create a cohesive and unique look when adorned on the walls. From greene leaves and romantic roses to blossoming trees, there are endless ideas for bringing the beauty of nature into your home.

One of the best things about trailing florals is their versatility. They can be used in both traditional and modern interiors, blending seamlessly with woodwork, paint, and other decorative elements. The director of Angel and Greene Interiors, for example, loves using trailing florals to decorate paneling, creating a deep and classic look.

Trailing florals are more than just a trend – they are a timeless choice that will always be in style. So if you’re looking to add a touch of nature and romance to your living space, consider bringing the beauty of trailing florals into your home.

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The trailing florals wallpaper trend

The trailing florals wallpaper trend

The trailing florals wallpaper trend is a romantic and classic way to add a touch of nature to your home. It is one of the best wallpaper trends that brings the beauty of the outdoors inside. By using wallpapers with trailing florals, you can create a charming and whimsical atmosphere in any room.

There are many ways to incorporate trailing florals into your home decor. You can choose wallpapers with delicate floral patterns that look like they are climbing up the walls, creating a dainty and ethereal feel. These wallpapers are perfect for bedrooms and other spaces where you want to create a serene and tranquil environment.

There are also wallpapers with bolder, more colorful floral patterns that can be used to make a statement in a room. These wallpapers can bring vibrancy and life to any space, making it feel more energetic and vibrant. They are great for living rooms, dining rooms, and other areas where you want to create a lively and joyful atmosphere.

The trailing florals trend is not limited to just flowers. There are also wallpapers with trailing foliage patterns, which can mimic the look of branches and leaves in a garden or arboretum. These wallpapers bring a sense of nature and tranquility to a space, making it feel like a peaceful and magical oasis.

London-based designer Ruth Mottershead, the creative director of leading wallpaper brand Angel and Woodwork, discovered her passion for trailing florals when she used them to transform her own home. She says, “I have always loved traditional wallpaper patterns, but I wanted to bring something unique and different to the market. Trailing florals are a wonderful way to do that.”

Mottershead’s award-winning designs have brought the beauty of trailing florals to homes all over the world. She says, “The beauty of trailing florals is that they can be used in so many different ways. They can be the focal point of a room, or they can be used as an accent to add pops of color and pattern to a space.”

Whether you choose a wallpaper with delicate floribunda blooms or a more colorful and vibrant trailing pattern, the trailing florals trend is a wonderful way to bring the beauty of nature into your home. With their rich colors and intricate designs, trailing florals wallpapers can create a truly magical and enchanting atmosphere in any room.

1 Look to classic romantic florals

1 Look to classic romantic florals

Trailing florals have been a popular design choice for many years, and they continue to be a timeless trend in home decor. When it comes to classic romantic florals, it’s all about bringing the beauty of a garden into your home. The intricate and delicate details of floral prints can instantly transform any room into a romantic sanctuary.

Whether it’s a library, bedroom, or living room, trailing floral wallpapers can perfectly adorn your walls and create a unique and immersive atmosphere. These wallpapers often feature a variety of flowers, stems, and branches that intertwine to create a charming and magical pattern.

London-based wallpaper designer Matthew Williamson embraces this classic trend and has been using it in his designs for years. His passion for nature and love for vibrant colors shine through in his wallpapers, which often include deep, rich hues and intricate floral patterns.

Ruth Mottershead, the director of Paint & Paper Library, also discovered the beauty of classic romantic florals. She believes that these wallpapers have a traditional charm that can add depth and character to any space. Floral wallpapers, adorned with colorful blooms, can transport you to a blissful garden and help create a sense of tranquility and serenity.

When it comes to selecting the best trailing floral wallpaper for your home, consider the colors that will work well with other elements in the room. Blush and other pastel shades can create a soft and elegant look, while bolder and brighter colors like reds and oranges can make a vibrant statement.

So, if you want to bring the beauty of nature into your home and create a timeless and romantic atmosphere, consider embracing the classic romantic florals trend. With their intricate designs and natural beauty, these wallpapers can transform any space into a dreamy sanctuary.

2 Opt for a deep and dark design

When it comes to choosing a floral wallpaper design for your home, don’t shy away from opting for a deep and dark color scheme. London-based designer Ruth Williamson believes that darker designs can add a touch of drama and sophistication to any living space.

By using a deep and dark backdrop, you can create a more immersive and enchanting atmosphere in your home. The rich colors will make the floral pattern pop and create a magical ambiance that will transport you to a romantic arboretum.

Matthew Mottershead, the creative director of award-winning wallpaper company, always encourages his clients to embrace bold and unique designs. He suggests using deep greens and blush pinks as base colors for a more dramatic effect. These colors can be complemented with rich golds and dainty floral stems to create a cohesive and mesmerizing wallpaper pattern.

When working with deep and dark designs, it’s important to ensure that there is enough light in the room to prevent it from feeling too closed off. Adding light-colored furniture or opting for lighter woodwork can help strike a balance between the dark wallpaper and the overall living space.

Choose a deep and dark floral wallpaper design to create a truly unique and immersive atmosphere in your home. Let the colors and patterns transport you to a magical world filled with the beauty of nature.

3 Choose a more delicate dainty pattern

When it comes to floral wallpapers, there is a wide range of patterns to choose from. While some people prefer bold and vibrant designs, others may find more delicate and dainty patterns to be their preference. These patterns can create a romantic and whimsical atmosphere in any room, making them a popular choice for bedrooms and living areas.

London-based wallpaper designer Ruth Mottershead, the creative director of Farrow & Ball, is passionate about creating immersive interiors using unique wallpaper designs. One of her favorite patterns is the Arboretum wallpaper, which features a delicate pattern of trees and blossom. It perfectly captures the beauty of nature and brings a touch of the outdoors into any space.

With a deep understanding of nature and its intricate details, Mottershead carefully designs each wallpaper pattern to embrace the beauty of the natural world. She often uses a rich color palette, including blush pinks and deep greens, to help bring these designs to life. These colors perfectly complement the delicate and dainty patterns, adding to the overall sense of tranquility and romance.

Delicate and dainty floral wallpapers have been a part of interior design for many years and have always been associated with elegance and charm. These wallpapers can be used to create a timeless look in any room, whether it’s a bedroom, living room, or even a library. The subtle patterns and soft colors help create a calming and inviting atmosphere, making them a popular choice for those who seek privacy and relaxation in their homes.

One of the best brands for delicate floral wallpapers is Cole & Son. Their collection includes a variety of beautiful designs, such as the Floribunda wallpaper, which features intricate floral stems and blossoms. These wallpapers can be used as a feature wall or to cover an entire room, depending on the desired effect.

When choosing a delicate and dainty floral wallpaper, it’s important to consider the existing décor and color scheme of the room. The pattern should complement the other elements in the space and create a cohesive look. Whether you choose a wallpaper with small, intricate flowers or a design that showcases larger blooms, the goal is to create a space that feels romantic, inviting, and enchanting.

4 Create an enchanting artistic display

Trailing florals are not only perfect for transforming your living space, but they can also be used to create an enchanting artistic display. With their delicate and dainty blossom and foliage, these designs can bring a touch of nature and magic to any room.

London-based brands like Sanderson and Floribunda have been working for years to create wallpaper designs that perfectly capture the beauty of trailing florals. Ruth Mottershead, the creative director of Sanderson, is known for her award-winning work in creating stunning wallpapers inspired by gardens and arboretums.

When it comes to creating an enchanting artistic display, you can embrace the rich colors and unique patterns of trailing florals. One idea is to create a wallpaper paneling on a feature wall, where you can mix and match different designs to create a one-of-a-kind display.

For a more subtle look, you can use trailing florals as a backdrop for your artwork and other decorative pieces. The light and natural pattern of the foliage can help to highlight the beauty of your favorite art pieces.

Another idea is to use trailing florals to add depth and dimension to your home library or study. You can create a cozy reading nook by placing a comfortable chair in front of a wallpapered wall filled with the delicate leaves and blossoms of trailing florals.

Whether you want to create a magical garden-inspired space or simply add a touch of nature to your home, the timeless trend of trailing florals is a perfect choice. With their charming and romantic designs, these wallpapers can transform any room into a beautiful and enchanting sanctuary.

5 Embrace a charming country cottage style

If you’re looking to create a cozy and enchanting atmosphere in your home, embracing a charming country cottage style is the perfect way to go. This timeless and romantic aesthetic can be achieved by incorporating delicate floral prints, rustic wood paneling, and soft natural colors. Here are some easy and creative ideas to help you achieve this look:

  1. Choose a floral print wallpaper with dainty blossoms and trailing stems. Prints like the Floribunda pattern by Matthew Williamson will add a touch of magic to your bedroom or living room.
  2. Use wood paneling on your walls to create a rustic and cozy feel. Opt for a deep or blush color to add warmth to the space.
  3. Accessorize with vintage and antique finds. Look for unique pieces like old books discovered in a library, or delicate trinkets with a romantic charm.
  4. Bring the beauty of nature indoors by incorporating fresh flowers and foliage. A bouquet of roses or a vase filled with greenery will add a natural touch to your room.
  5. Create a cozy reading nook with a plush armchair, soft cushions, and a warm blanket. This will be the perfect spot to relax and unwind with a good book.

Embracing a charming country cottage style in your home is a wonderful way to create a cozy and inviting atmosphere. Whether you’re a fan of floral prints, rustic woodwork, or the beauty of nature, there are plenty of ways to incorporate this timeless aesthetic into your living space. So go ahead, embrace the charm and beauty of a country cottage and create your own little haven.



  • What is a trailing floral wallpaper?

    A trailing floral wallpaper is a decorative wallpaper that features patterns of flowers, leaves, and stems cascading down the wall. It is often used to create a romantic and whimsical atmosphere in homes.

  • Why are trailing florals so popular?

    Trailing florals are popular because they add a touch of nature and beauty to any space. The colorful and vibrant patterns embrace the beauty of nature and can create a cohesive and magical look in your home.

  • What are some common colors and patterns used in trailing florals?

    Common colors used in trailing florals include blush pink, deep green, and rich red. Patterns often include blossoms, dainty leaves, and cascading vines.

  • Can trailing floral wallpapers be used in any room?

    Yes, trailing floral wallpapers can be used in any room. They are particularly popular in bedrooms and living areas, but they can also be used to add a touch of beauty to bathrooms, dining rooms, and more.

  • How can trailing floral wallpapers be incorporated into my home?

    Trailing floral wallpapers can be used to adorn an entire wall or as an accent on a feature wall. They can also be used to create a focal point in a room by being placed behind a bed or a piece of furniture.

  • Are trailing floral wallpapers suitable for both modern and traditional interiors?

    Yes, trailing floral wallpapers can work well in both modern and traditional interiors. The classic and timeless beauty of the wallpapers can complement a wide range of interior styles.

  • Can trailing floral wallpapers be used in conjunction with other decorative elements?

    Absolutely! Trailing floral wallpapers can be paired with other decorative elements such as wooden furniture, light fixtures, and colorful paint to create a unique and enchanting look.

  • Do trailing floral wallpapers offer privacy?

    While trailing floral wallpapers add a beautiful decorative touch to a room, they do not provide privacy. Additional window coverings or blinds may be required for privacy.

  • Who are some notable stylists or designers known for using trailing florals in their work?

    Matthew Williamson, an award-winning stylist and co-founder of the Matthew Williamson design studio, is known for his use of trailing florals in his designs. Also, William Morris and John Mottershead are renowned for their decorative wallpapers featuring trailing floral patterns.

Why choose floral wallpaper

Floral wallpaper is a natural choice for those who appreciate the beauty of the outdoors. Unlike other types of wallpaper, floral patterns bring the charm and magic of nature into your home. The lush foliage and delicate blossoms can create a welcoming and calming atmosphere in any room.

One of the main reasons people choose floral wallpaper is because it works well with a variety of interior design styles. Whether you have a traditional or modern home, floral patterns can easily be incorporated into your decor. They add a touch of romance and whimsy to any space.

Floral wallpaper also brings a unique and artistic element to your walls. Each pattern is different, with its own combination of flowers, stems, and leaves. From the intricate designs of William Morris to the bold and vibrant patterns of Timorous Beasties, there is a floral wallpaper for every taste.

For those who are looking to create a cohesive and immersive space, floral wallpaper is an ideal choice. The patterns can be adorned on all four walls, creating a garden-like environment that transports you to a different world. It’s like having your own private arboretum.

Floral wallpaper is often used in bedrooms and living rooms because it adds a sense of tranquility and beauty to these spaces. It can create a peaceful retreat where you can relax and unwind after a long day. The direct connection with nature can also have a positive impact on your well-being and mental health.

In addition to its decorative qualities, floral wallpaper is also a practical choice. It can help to hide imperfections on the walls and is easy to clean. The rich colors and intricate patterns can also make a statement, turning a plain wall into a work of art.

Floral wallpaper has been embraced by interior designers and homeowners alike. From Sanderson to Laura Ashley, there are countless options to choose from. Whether you prefer soft pastels or bold hues, there is a floral wallpaper that will complement your existing decor and personal style.

Floral wallpaper is a timeless trend that has stood the test of time. It has been used in homes for centuries and continues to be one of the best ways to bring the beauty of the outdoors inside. So, if you’re looking for a way to add a touch of nature and elegance to your home, consider choosing floral wallpaper.


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